C A S E S T U D Y
A start-up IT Company with a unique solution needing to establish a unique brand presence in the enterprise communications space.
TMG worked closely with the senior management team at Grupo NGN to develop a positioning strategy and associated communications plan to inform a comprehensive branding strategy, website and exhibit display for the company’s formal launch at an industry tradeshow and business conference.
TMG led the GrupoNGN management team through formal positioning strategy planning and the development of a communications plan including key communications objectives and messaging needed to achieve strategic positioning goals. TMG produced a logo, tagline and graphic standards in parallel with a website and display exhibit for the company’s formal launch at a major industry tradeshow – all with a short timeline.